Case Study: Jollibee Foods Corporation Essay

Problem StatementThe newly appointed subject of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee victuals Corporation veneering whether to enter the small PNG(Papua New Guinea) mart where it impart be a beginning(a) mover, to expand into Hong Kong where is an existing base however the local people doesnt like Jollibees Philippines- base fast aliment shape, and a proposal to share the huge benefit in U.S. merchandise by establishing an operation in California.Objectives1. Keep the original business model franchising2. conserveing Marketing investment in building image (symbolization)3. Local market place penetration with unwavering local brands4. Highly node responsiveness5. Maintain customer value and loyalty6. Establishing the commercial spots in inappropriate countriesAlternatives1. Market entry strategies such as Franchising, Alliances, Joint ventures, Wholly possess subsidiaries 2. substantial exploitat ion strategies Horizontal and vertical consolidation strategies 3. Limited growth strategies Do nothing, Market penetration strategies 4. retrenchment strategies Retrenchment, Turnaround strategiesConsequences of AlternativesWhen analyzing the case charter it is can that Jollibee Inc. has higher pressure to respond to local wishes in Philippines due(p) to the entry of global giants like McDonalds. This is due to the fact that Jollibee had a strong presence in Philippines but at the same it should tackle the reading pressure from McDonalds. This is also supported by the fact that Jollibee was franchising their brand to strange countries on very strict terms which do not give any changes to the menu.And we can use the goals including Keep the original business model franchising, Maintaining Marketing investment in building image (symbolization), Local market penetration with strong local brands, Highly customer responsiveness, Maintain customer value and loyalty and Establish ing the commercial spots in foreign countries with the intravenous feeding strategy (Market entry strategies, Substantive growth strategies, Limited growth strategies and Retrenchment strategies to established the table 1.Tradeoffs/ Analysis of AlternativesTingzons decision can based on the table 2 shows below, it can be seen clearly that the Substantive growth strategies (Horizontal and vertical integration strategies) has the highly scores. Because Jollibee entering the markets with aside any clear cut idea, since Mr. Kitchner strongly believe in gaining the first mover advantage, Jollibee is expanding into the markets where the competitors shortsighted are no presence, to plant the flag without any long term perspectives. The corporations strategy can be more place with the international strategy where the locus of power lies with the parent company in the Philippines. With much of happening in the international arena too. After Kitchners got hired, he encouraged localization by separating international business completely from the internal ones.RecommendationsPapua New GuineaAs evident from the data given in the case, it is quite evident that the company is having immense opportunities in Papua New Guinea. As the market there is untapped and the only competitor there is an uncoordinated and unprofessional local company, Jollibee can literally get a first mover advantage, therefore JFC must choose the Horizontal and vertical integration strategy. Hong KongCurrently all the three stores established in Hong Kong are facing lot of management issues as mentioned in the problem statement because it is required that first this management issues must be sorted out rather than putting additional resources in expansion plans CaliforniaThe company has to start with focusing on both the Filipinos as well as local people and design the menu that would help maintaining the brand individualism along with catering to the local interests. To put it simple and strai ght, Company postulate to adapt a trans-national strategy.