Trader Joe’s Case Brief Essay

in that location argon several key sources of Trader Joes competitive advantage, including oblation great bargains on products that are not typically found at other supermarkets. Trader Joes also chose to sell natural and primitive foods aimed at well-educated, sophisticated consumers. Trader Joes also believed strongly in paying its employees a good wage, leading to higher employee satisfaction and a better quality of service within each store. In addition, the companion embraced an everyday low pricing philosophy.More than 80% of Trader Joes products are private label (including their well-known private label wines). Also, they are able to reduce costs by purchasing directly from the manufacturers (as opposed to the distri furtherors). Their marketing campaigns rely heavily on word of mouth and cull out pages created by loyal customers.Given my answer to question 2, TJs trading example would be difficult for competitors to imitate given a admixture of reasons. First, emplo yee commitment is extremely high due to high wages and change magnitude employee benefits, which generates a very engaging experience for the customers. In addition, the company has thousands of trafficker relationships all over the world and this takes time and skills to develop. The companys model also relies on small stores with an intimate feel, a limited but unique selection of products that are free of preservatives, have no near color, and contain no genetically modified content, a highly move and well-paid work force, and excellent customer service. The great customer service offered by TJ leads to higher customer retention and loyalty, making it difficult for other firms to divert these customers away.